CARE Badge to unify sector

June 11, 2019

A new CARE Badge has been launched by the Chairman of everyLIFE Technologies, Robin Batchelor and Professor Martin Green OBE, Chief Executive of Care England.

The CARE Badge is an initiative designed to bring together social care as a unified sector, who are proud to support people to live the lives they choose. It is designed for anyone involved in care, from Chief Executives and Government ministers to family carers and volunteers.

The idea originates from the lack of a symbol or brand for the social care sector and is a reaction to Health and Social Care Secretary, Matt Hancock wearing just an NHS badge on his lapel at public engagements.

Care England and everyLIFE Technologies have now come together in a supportive partnership to form a community interest company (CIC), to enable the design and provision of badges to care organisations.

The hope is that care providers will distribute CARE Badges amongst their staff, including frontline care workers, ancillary teams and head office personnel. The partnership is also hoping that the badges will make their way to the public to enable informal carers to feel a part of the initiative as well.

Robin says, ‘It is generally recognised that social care is misunderstood. The public needs to be supported to understand how large the sector is, the importance of the people in it and the vital work they do. It is time to join with others to change things.

‘One way of doing this is to have a simple symbol that says, “We are all in this together”. We also need to combat the loneliness that can be felt by remote care workers and informal carers. When someone sees somebody else wearing a CARE Badge, they will know they can stop and have a chat, swap stories and ask for advice. It’s an invitation to have a conversation and recognise what’s an important industry that does a lot for the country.

‘We should be proud of those who care, so these badges are for everyone, including all services that are additional to, and just as vital as, the NHS. Every day, a quarter of the population in England is giving or receiving care. This needs to be brought home to people – and it must be recognised, appreciated and supported.’

The long-term goal is that any person involved in care in some capacity will be able to get a CARE Badge should they want one. everyLIFE’s initial stock of 20,000 badges has already been replenished with a further 10,000, given the demand experienced so far, and these will be distributed amongst the care community upon official launch. Attendees at the Residential & Home Care Show will be able to pick up a badge for free from the everyLIFE stand or will find one in their delegate bags courtesy of apetito. CARE Badges will also be available at CMM Insight events and the Markel 3rd Sector Care Awards.

CARE Badges are available to order at £1 per badge, with a minimum order of 100 badges – reduced from 500 to enable as many providers as possible to be involved and give the badges to their staff and those involved with their services.

Badge-owners can share images of themselves wearing their badge on social media, using the hashtag, #badge4CARE alongside a message about what care means to them.

The CARE Badge will be officially launched by Care England and everyLIFE Technologies at the Residential & Home Care Show in London on 26th June. For more information, and to order badges, visit the CARE Badge website.

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