CSI publishes Domiciliary Care Market Report

April 21, 2021

CSI Market Intelligence has taken its social care experience into the home care sector with the publication of a market report, a range of regional handbooks and by expanding its personalised MIDAS market reports.

The Domiciliary Care in England Market Report 2021 analyses recent trends, provider shares and regional breakdown as well as featuring more in-depth data on openings and closures during 2020 and is available free online.

Despite the Coronavirus pandemic, on average around 20 new homecare offices opened its doors every week in 2020, and although there were also closures, there was a 5% increase in the total number of locations, a sizeable annual increase in what is already a mature market.

The launch also includes a range of regional handbooks that include relevant data for every local authority, with population forecasts, supply levels, hourly rates, company sectors, care quality, and openings and closures from 2020.

CSI Founder and Director Mike Short, said, ‘Whilst we have supported business clients in the homecare sector in the past, we have to date focused our reporting and market data products within the care home sector. But having looked at the way home care seems to be expanding we thought we would move more fully into this interesting sector.’

Mike added, 'As I was producing the handbooks it became very clear that each local authority is so different – sizeable variances in population profiles and the number of homecare locations, hourly rates paid by each authority and also who is offering these services.'

As an example of the type of company providing homecare, eleven out of the fourteen local authorities in the South West region do not have any direct provision from the relevant authority, whilst in North Yorkshire one in seven locations were provided by that local authority.

And whilst around 84% of locations are provided by a private company, the not-for-profit sector market share is four times greater in the North East than it is in the East Midlands. MIDAS was created in-house by CSI around 8 years ago and has been commissioned to provide care providers with local market information, providing them with data as to whether or not to proceed with a new build or purchase of an existing home. The report could also help to improve the performance of an existing home, helping operators hone their marketing activity to enlist more residents, and improve occupancy levels.

This same information, which works outwards from any postcode in England, is now available to the home care sector.

Mike has written many reports and editorials about the care home sector over the years and says he plans to replicate these activities for home care. More information is available on the CSI website.


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