A View from the Top
James W Carratt

James W Carratt is Managing Director of Clarriots Care.

Reflections on the last decade

After my own grandparents struggled to access the good quality care they deserved, I decided to do something about it. It was this desire to create a high-quality care service that led to the launch of Clarriots Care almost 10 years ago.

Clarriots Care was born with five members of staff who all shared a passion to deliver the very best care services to the local community. I can still remember our very first customer. I provided temporary live-in care for the client to help her recover from a hospital stay. I stayed in touch with her and her family over the years and we cared for her again seven years later, when she began to struggle in the latter stages of her life, until she sadly passed away. It’s been a memorable decade.

Projections for the next decade

Change is on the horizon, but I welcome it as I’m always looking for ways to improve and develop. With change comes opportunity and we are well-positioned to adapt accordingly.

As a company, I know we will continue to grow, but I am keen to see this happen naturally to keep our care quality high.

We began franchising a few years ago and we look forward to welcoming franchise owners into our family and helping them develop. This, in turn, helps us to make a positive difference to more people nationwide.


I like to be involved in all areas of the business. I think you have to be involved to ensure you have an overview of the whole company. I also like to make sure everyone is happy; that includes my staff and our clients.

I’d really like to change the public’s perception of health and social care by sharing more stories of the amazing achievements of our staff and clients. I’m also committed to improving our services. Setting high standards is really important to me and is at the core of the business.

On a personal level, I’m a family man. I have three sons, two of who are under the age of two, plus three dogs, as well as my wife, of course. We have a very busy house, but I wouldn’t have it any other way. My family motivated me to start the business and they still motivate me today.


I draw influence from all walks of life. As I’ve mentioned already, my family are a huge influence on me and the recent arrival of my youngest son has made me think about the importance of relationships and how they influence and shape our lives.

When it comes to business, it is vital to recognise the value and importance of the relationship you have with people around you. People are absolutely key to building a successful business and if your relationship with your people is weak, then so is your business. I have always considered both our employees and clients as extended family. By approaching our relationships in this way, we have built a strong foundation of trust and care for one another.

I also really welcome the diversity we have in the UK and the freedom to learn from different cultures. I don’t believe I have all of the answers and I am always keen to hear different opinions and learn from the experiences of others. It’s important to look outward and gauge different views.


I learn from, and recognise when, something or someone has taught me a valuable lesson. I’ve also learnt that you can’t do everything yourself; build a team you can trust and support, then train them and invest in them.

Above all, I’ve learnt to adopt a positive mindset, regardless of the challenges we face, and to look for the good and bad in any situation. I look forward to every day and see it as a blessing.


My eldest son is now 15, he’s fast approaching his GCSEs and then a future career. My advice to him, and indeed everyone else, is to do what you’re passionate about because if you have a job you love, you’ll never have to work a day in your life.

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