Heritage Care has announced its rebrand today, now becoming Ambient. The charity, which incorporates Community Options, has chosen to make this change to reflect that it is one charity delivering many different services.
Ambient will bring the portfolios of the charity under one name and one logo for the first time from April 2020.
One of the Top 20 generic not-for-profit health and social care providers in the UK, the charity delivers services to vulnerable adults, including those with mental health issues, people with learning disabilities, and older people. It operates in over 140 locations, providing over 30,000 hours of care on a weekly basis.
The Heritage Care rebrand is part of the charity's five-year-plan which reasserts its commitment to delivering high-quality care and support nationally.
Chief Executive, Mark Milton says, 'We believe that bringing our portfolios together under one new name will allow us to convey our person-centred offering and directly improve understanding of our capabilities. We are fully committed to taking active and continuous action to ensure that we retain our focus on achieving the highest possible standards in support and that we remain a partner and employer of choice.'
The charity provides support in a range of settings including care homes and supported living projects, domiciliary care and care in the community, day services, respite and short breaks, nursing care, end of life care and community engagement and inclusion services.
Director of Marketing and Communications, Davina Sellick says, 'Our broad range of expertise means we can fully support people to meet their specific, individual needs and to care for people with multiple and complex diagnoses - but this message was difficult to communicate whilst operating under multiple names.
'Through the rebrand, we aim to raise awareness and improve understanding of how our combined services can meet individual requirements. One name, one logo and one website enable us to better articulate how we can expertly support those in need.
'Our new tagline, "Passionate About People", reflects our unwavering dedication to both the people we support and our staff. All design elements were chosen to demonstrate the warmth of the Charity and the high-quality care and support we provide.'
Consultations and workshops during the decision-making process gave staff and people using services the opportunity to share their views on the rebrand, ensuring that all were involved with the strategic direction of the charity going forward.