NCF launches 2020-21 Impact Report

November 26, 2021

The National Care Forum (NCF) has published a new Impact Report today, which highlights how the NCF supported providers during the pandemic.

From the start of the pandemic, the NCF played a pivotal role in supporting care providers, both those within its membership and in the wider sector and the report covers some of the topics made in response to the COVID-19 pandemic.

Some of the key impact areas included:

  • Over the year, more than 3,000 people benefited from NCF’s weekly COVID-19 Members’ calls covering key topics including PPE, Testing, Vaccinations, Staffing and Recruitment, Visiting and Insurance issues.
  • Media coverage across the year included 3,850 pieces of coverage across television, radio and press resulting in 794 million opportunities to see.
  • NCF’s #HeretoCare campaign challenged the media narrative to increase public trust in care homes. One of the legacies of this campaign was the bank of positive stories and case studies, which resulted in the Caring In Covid ebook.

Vic Rayner OBE, CEO of the NCF said, ‘Last year was a very challenging year – it has been our privilege to serve and support our members and work collaboratively with the wider sector to help navigate the challenges of the pandemic.

‘Our thanks go to our partners who have provided a huge amount of support to our members and to our members themselves, whose individual and collective willingness to respond and deliver at a consistently excellent level has made the membership of NCF stronger and more resilient to whatever the future brings.’

The NCF is also pleased to announce the appointment of Sarah Clark-Kuehn, Group Director of Care, Sanctuary Care to its Board of Trustees.

Vic Rayner OBE, Chief Executive Officer, said, ‘We are delighted to welcome Sarah to the NCF Board. Her experience in her role as Group Director of Care at Sanctuary, the UK’s seventh largest care provider, will strengthen the already high calibre current Board. We are also very pleased that Dan Hayes, CEO, The Orders of St John’s Care Trust and Martin D’ Mello, Group Director of Care & Support, One Housing, were re-elected and will continue to serve as Board Members. “

Visit the NCF website to download the Impact Report 2020-21 in full.

In other news, people experiencing suicidal thoughts or approaching a crisis will be supported by a £5m boost to suicide prevention charities, following increased demand during the pandemic.


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