Social Care Perception Survey results

April 20, 2021

The social care special interest group at the Institute of Health and Social Care Management (IHSCM) has carried out a survey, to gauge current perceptions of the sector.

The IHSCM survey, supported by Championing Social Care and TAP (Thank And Praise), was initiated by the members of the social care special interest group to understand the perception gap between those inside and outside the social care sector.

225 people, split equally between those working in and outside of social care took part in the survey.

Key survey insights (March 2021):

  • 64% of all respondents would consider a career in social care, while those with first-hand experience (54%) are much more likely than those with limited or no knowledge (19%).
  • Most respondents believe that social care exists to support and care for the most vulnerable in our society, in particular the elderly.
  • Respondents were most aware of Care Homes (97%) and Home Care (92%) and least aware of Extra Care Housing (54%), especially those with limited or no knowledge of social care.
  • 75% of respondents said they were aware of NHS services in the care sector which suggests a level of misunderstanding between healthcare and social care services.
  • Respondents cited the CQC or equivalent (86%) and word of mouth (74%) as the best ways to find out the quality of a care organisation, with the Media (23%) scoring the lowest.
  • 86% of all respondents stated that care workers didn’t receive the recognition they deserved, rising to 90% from those working in social care.

The findings of the survey are being shared to understand how to make the public more aware of social care services, including how to obtain reliable information, as well as highlighting the importance of social care to society and as a rewarding career choice.

Jane Brightman, General Manager of Social Care at IHSCM, said, ‘It’s revealing to see that those people who have had some first-hand experiences of social care are three times more likely to want to work in our sector. This is a positive finding and demonstrates a greater need to introduce social care as a career option to young people, graduates and those in careers with transferable skills.’

Adam Purnell, Domiciliary and Quality Lead for Kepplegate and Chair of IHSCM’s Public Image of Social Care subgroup, said, ‘Care workers have been going above and beyond to deliver the best support that they can give, while making personal sacrifices. This survey highlights the need for better public awareness of our sector in order to break down any remaining barriers and ensure care workers get the recognition they truly deserve.’

Visit the IHSCM website for more information about the survey.


Notify of
Inline Feedbacks
View all comments

Support care workers in need during COVID-19. Donate to the Care Workers' Charity Emergency Fund. Donate