Welsh Government launches ageing society vision

April 21, 2022

The Welsh Government has launched a new vision, outlining how the Government aims to champion older people and challenge the way people think about ageing.

The new vision, Age-Friendly Wales: Our Strategy for an Ageing Society, has been written in partnership with older people and their representatives and the delivery plan sets out the steps Welsh Government will take to achieve its vision.

£1.1m is being made available to local authorities to support their work to become age-friendly and ensure older people are involved in the design and planning of local services. Actions in the delivery plan aim to raise awareness of older people’s rights, tackle age-related poverty, improve public services and spaces and reduce loneliness by promoting volunteering as a way to encourage more people to connect with their communities.

Specific actions include:

• Support for older people to become digitally confident.
• Continuation of the ‘All Age Apprenticeship Programme.
• Support for businesses to be more age-inclusive in retaining, retraining and recruiting older workers.
• Funding improvements to bus infrastructure to ensure more stops and key interchanges are fully accessible to all.
• Addressing fuel poverty and energy efficiency.
• Increasing the take up of pension credit.

The Deputy Minister for Social Services, Julie Morgan said, ‘We want to create a Wales where everyone looks forward to growing older and age is celebrated. Our Vision is for an age-friendly Wales that supports people of all ages to live and age well. Too often getting older is linked to illness and decline and older people’s contributions to society are overlooked.

‘From making sure housing supports people to age well, to creating opportunities to keep healthy and active, this plan outlines how we will work across government and with key partners, including the Older People’s Commissioner, to reject ageism and realise our vision of an age-friendly Wales.’

Age Cymru’s chief executive, Victoria Lloyd said, ‘There is much to do in creating an age-friendly Wales and the plan is rightly broad in scope. Action to tackle poverty and the crippling effects it has on older people’s lives and measures to increase awareness of human rights amongst all of us so that older people can live a life of dignity and one of their own choosing are priorities.

‘We are keen to work with the Welsh Government to realise their age-friendly ambition for Wales.’

Visit the Welsh Government website to read the strategy in full.

In other news, Social-Ability, a social venture aimed at supporting the lives of people living with cognitive challenges such as dementia, has introduced its Happiness Programme to care homes and day services.


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