Chesca Douglas, Programme Coordinator at Championing Social Care, explains why the impact of the Care Sector’s Got Talent campaign lasts much longer than just one day.

Not every care seeker starts their search online. While digital marketing plays a vital role in helping people find care, relying on a single channel could mean missing potential clients. The most effective marketing strategies combine print and digital to ensure services remain visible wherever people choose to look.

CMM sat down with Michelle Corrigan, Chief Executive Officer at Digital Care Hub at last month’s Digital Care Summit London 2026, to take stock of the sector’s digitisation to date, and look forward to the future.

Hosted by Digital Care Hub, the Summit brought together care providers, policymakers, technology leaders, researchers, people with lived experience and frontline professionals for a day of meaningful discussion, learning and collaboration focussed on how digital care solutions can facilitate Government’s Neighbourhood Health agenda.

Behind every shift and handover is a person, and sometimes that person is quietly struggling, writes Alice Hendy MBE, Chief Executive Officer and Founder of Ripple Suicide Prevention Charity.

The Quality Compliance Systems (QCS) team explains what the Care Quality Commission’s (CQC’s) return to good approach means for adult social care providers and how they can keep evidence, governance and everyday practice inspection ready. 

Kevin Humphrys, Chief Executive Officer at Oakland Care Group and Board Member of West Sussex Partners in Care, champions transparent, auditable artificial intelligence (AI) systems that reduce administrative burden and keep care decisions in human hands.

Gerard Crofton-Martin, Interim Chief Executive at the Social Care Institute for Excellence (SCIE), argues that the Supreme Court’s revised approach to deprivation of liberty should refocus adult social care on strong Mental Capacity Act (MCA) practice, rights-based decision-making, workforce support and long-overdue reform.

The announcement from PM Andy Burnham to speed up social care reform has been welcomed across the sector, but not without a degree of scepticism. Tim Coolican and Emma Watt from social purpose law firm, Anthony Collins, discuss whether effective change is really possible.