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Who’s Who…Recruitment

Recruitment can feel like an ongoing concern but there are many different facets to it beyond the need to find care staff. CMM looks at issues surrounding recruitment and brings you details of organisations focusing on executive recruitment, care staff or ensuring you’re recruiting the right people.

According to Skills for Care, ‘The demand for adult social care is set to rise due to the ageing population. The size of the adult social care workforce will have to increase significantly to meet this demand. By 2025 we may need up to a million extra workers. To meet this challenge employers will need to have good recruitment plans that can help lead to higher rates of retention.

The care sector is under constant pressure to deliver high quality services, for more people, with higher needs in a changing political landscape. This means that organisations need the right people in the right roles from Board level down to care assistant and everything in between.

Having the right Board and senior management team can help an organisation to focus on moving forward. There is a rising market for senior posts with many executive recruiters offering discreet services to locate and attract leading figures into high level posts. Alongside the process of recruiting at all levels, it’s important to ensure that the people you recruit are the best fit for the role, the organisation and the rest of the team. As such there are now tools, organisations and testing methods to profile candidates verifying their values as well as their credentials.

CMM brings you a selection of care sector organisations focusing on different aspects of recruitment. There is a real benefit to using an organisation specialising in social care, they will understand the nuances of the sector, the sort of personality needed to deliver care and for those at the executive end of the spectrum, they will have great contacts to find you the right person to take your business forward.


Carter Schwartz

Differentiated by knowledge and networks, Carter Schwartz has created an innovative range of human capital solutions for the independent care and education markets. Moving away from the transactional style of business offered by traditional recruiters, we adopt a value add proposition, that is uniquely positioned with true relationship partnering in mind and creates real intrinsic value for our clients.

Listening to our clients over a eighteen year period, it’s clear that the human capital challenge isn’t just about hiring new recruits – it’s a much broader than that. So Carter Schwartz addresses both traditional recruitment requirements alongside additional services that meet client need by simply reacting to their wider commercial challenges – it’s about addressing those thorny issues that a lack of appropriate people resource can effect across all companies, irrelevant of scale, in the highly regulated care and education sectors.

Adam Carter, Managing Director

With significant market exposure, Adam Carter is widely-recognised as one of the most knowledgeable executive recruiters within the independent care sector. As a trusted adviser he has consistently addressed the management and leadership challenges at Chief Executive, Chief Operating Officer and Financial Director level for major providers, emerging corporates, not-for-profits and investors across a diverse range of health and social care niches. Having spent eighteen years developing this sector focus for another respected consultancy, Adam recently founded Carter Schwartz – a boutique search and selection consultancy exclusively focused on care and education.

Telephone: 07778 464653


Collingwood Executive Recruitment

Ben Westcott is Head of Healthcare Services at Collingwood Executive Recruitment. Our ethos of acting with integrity and accountability drives everything we do. From this comes our true differentiator for which we are very proud. Coupled with deep industry knowledge and genuine passion for what we do, we have successfully delivered numerous executive level assignments within the care sector.

We work proactively with our clients, rigorously headhunting within their chosen markets to find the highest calibre talent. Our approach is advice driven, not sales focused. Our proven methodology includes face to face interviews, competency-based assessments and behavioural profiling.

We have been fortunate enough to develop long-term partnerships with many leading care providers and become their true trusted adviser.

Telephone: 07738 874 316


Compass Associates

Compass Associates is one of the UK’s leading healthcare recruitment consultancies providing tailored, high quality services for all permanent and fixed-term vacancies. Focusing extensively in niche sectors such as care home, general healthcare and specialist services we are able, and proud, to provide an in-depth, knowledgeable and professional service at all times.

Established by three experienced founding partners, Compass Associates provide permanent and fixed-term recruitment solutions on a national scale. Our divisions are deliberately divided into geographical regions ensuring our consultants are ideally placed with localised knowledge at their disposal to understand what our clients and candidates expectations really are.

At Compass Associates our consultants and management team take pride in aiming to provide both our clients and candidates alike with a dynamic service incorporating all of our core values. We are passionate and proud of both our values and accredited processes striving to be transparent at all times.

Compass Associates has developed strong relationships with a range of private, independent and third sector providers throughout the UK, and are acutely aware that to maintain these it is paramount that we employ the right personnel and create the right work environment for this to be sustained. We take pride in mentoring our consultants to endeavour to be the best, providing ongoing training and accreditations, support and incentivised benefits aligned to performance.

Sam Leighton-Smith, Director

Sam, a founding Director, is responsible for Compass Associates group financial performance, growth strategy and business generation. He oversees the Specialist Services Division in tandem with Compass Executives, a search and selection firm operating out of London. Sam specialises in board level appointments that add long-term value to organisations and regularly acts in an advisory capacity to our closest clients in relation to succession planning, industry trends and salary benchmarking. Sam holds a Law and Politics degree BA (Hons), LLB from the University of Kent as well as additional qualifications in the practice of recruitment.

Mike Jeffreys, Director

Mike is a founding partner and current Director of Compass Associates, he heads up the Care Home Division and assumes responsibility for all things IT related. Mike is also responsible for the operational direction of the business. CertRP qualified under the Recruitment and Employment Confederation (REC), Mike has many years’ experience working within the recruitment industry and an in-depth knowledge of the health care sector.

In 2013 Compass Associates opened an office in Manchester headed up by Director Geoff Flavell-Matts. Geoff has over 15 years’ experience in recruitment managing multiple offices and is a Fellow of the Institute of Sales and Marketing Management in addition to his Fellowship of the Institute of Recruitment Professionals. Furthermore, Compass Associates also has a General Healthcare Division which is led by founding partner and Director Chris Russell. Having established two of the four divisions in Compass Associates, Chris has over 10 years’ experience specifically within health care recruitment and has an expert knowledge of the industry.

Telephone: South 02392 384 555 or North 0161 209 3680


National Skills Academy for Social Care

The National Skills Academy for Social Care is for everyone committed to excellent adult social care in England. It is an employer-led membership organisation, created by social care employers to transform the quality of leadership, management, and commissioning. We are also dedicated to supporting and promoting excellent learning and training.

As part of our drive for excellence in adult social care, our website features a Jobs Board which forms part of our offer to Members, where they can post vacancies free of charge. It profiles your organisation, the people you support, the role you are advertising and its main tasks, along with the skills and experience required of applicants, along with any conditions of service, salary and details of how to apply.

The website also has useful tools for recruiting and retaining staff including an online values-based recruitment toolkit. It’s been designed to help employers of all sizes to recruit the right people, with the right social care values, whom you can trust to do the right thing and who will stay with you to develop their careers in social care and add value to your service.

The values-based model gives employers, especially smaller or micro-employers that may be unfamiliar with the approach, an opportunity to try it out and gauge the effect on their workforce and their service.

To find out more about Membership of the National Skills Academy for Social Care’s Job Board visit or you can find out more about the values-based recruitment toolkit



Pulse Community Healthcare

Pulse Community Healthcare provide staff that deliver a range of healthcare services to adults and children across the UK. Our reputation is built on effective management of care packages for those with often very complex needs. By assigning only the most compliant and highly competent healthcare professionals, our staff enable clients to live as independently as possible at home, whilst still accessing their wider communities.

We guarantee a responsive and reliable recruitment service around the clock. We instil confidence in the expertise and ability of our team by employing only industry and niche specialists trained in the delivery of complex care. We commit to open and honest communication, fast response times and providing the highest quality care and standards of service. We recruit and, most importantly, train the appropriate nurses and support workers to manage our client’s specific requirements.

By providing a fantastic benefits scheme, ongoing career progression and support from a dedicated case manager, you can rest assured that we only work with the best.

Our network of 16 offices across the UK means we can deliver the benefits of our national service, in a package tailored locally to you.

Contact us for more information or to arrange an interview with your local office.

Telephone: 0845 459 7417


Sticky People

Sticky People provides the Staff-Sure PeopleClues recruitment screening tool to care sector employers of all sizes.

Staff-Sure is a simple, very low cost, award-winning online personality and attitude assessment system that quickly and accurately identifies the applicants that are likely to deliver quality care and stay in the job long-term.

It has been developed and tested over many years in the US social care and healthcare sectors and validated for the UK market.

It works by comparing each applicant’s personality profile with the benchmarked ‘best’ personality for the specific care job they are applying for, as well as assessing their workplace attitude to help employers spot individuals with potentially high risk behaviours. Candidates can either take the assessments in the office prior to interview or at home via an emailed link sent to them.

The two most commonly used assessments are Job Fit and Attitude. Each takes around 10 minutes to complete and the results are available instantly to the interviewer via their secure web portal. The in-built benchmark profiles for assessing Job Fit include care worker, live-in care worker, registered manager, head cook, ancillary staff, support worker, nurse and 13 more.

Our clients usually report one or more of these:

  1. Consistently improved hiring decisions;
  2. A demonstrable method of identifying Safeguarding risk;
  3. Reduced staff turnover;
  4. Improved consistency and quality of care;
  5. A quality mark for social services, clients and their families;
  6. A reduced risk of disciplinary action and business disruption;
  7. Protection of their reputation.

Care employers can try Staff-Sure for free for 30 days with full training and support provided. The tool is sold on an annual licence basis and is affordable for care settings of all sizes who recruit regularly.

Neil Eastwood, Founder

Neil Eastwood founded Sticky People after experiencing the challenges of recruiting quality frontline care staff at a national care provider.

He then began a quest to find practical and proven recruitment and retention tools and techniques used by social care employers in other countries. This led to the creation of Sticky People, which holds the UK licence for the popular US care recruitment screening tool PeopleClues.

As well as building a client-base of care providers who now use PeopleClues to inform their hiring choice, Neil provides free global best practice advice on all aspects of care recruitment and retention through articles, presentations and webinars.

Neil said, ‘Finding and keeping care staff is becoming the major issue for all care providers, so it makes sense that we look around the world for the very best techniques and tools. I have spent five years collecting this together, so busy employers don’t have to.’

Telephone: 0845 604 8064


Resources to aid recruitment

There are also a range of resources to help you with the recruitment process.

Social Care Institute for Excellence (SCIE)

SCIE has information dedicated to helping employers recruit and retain their staff. It has many different resources to help you attract and retain the right staff with good strategies, equality and fairness, and human resource planning. For example, there is a recruitment and retention audit tool that has eight questions assessing your administration and records, which is vital in managing effective employment, accurate workforce statistics and workforce planning.

Skills for Care

Skills for Care offers resources on the latest employment initiatives and free practical toolkits. It has its own recruitment strategy, detailed in full, which identifies barriers to finding and keeping staff, solutions to these barriers, how to develop new career pathways and examples of good practice. There is also a guide on the sector-route way for social care, which gives you support regarding the recruitment of unemployed people.

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