Last Updated on January 10, 2025

Skills for Care has launched a new 'Learning and development matters' campaign to encourage social care workers to #KeepLearning. The campaign, which will run throughout January and February, follows on from the success of the same campaign which ran at the same time last year, which received positive feedback from across the sector. The ‘Learning and development matters' campaign aims to promote the benefits of learning and development for staff at all levels and raise awareness of opportunities available for ongoing learning.

Learning and development are at the heart of any social care organisation’s success, Skills for Care reports, as investing in these areas is key to retaining a capable workforce. The organisation has also highlighted that retaining staff is something that the sector needs to do better if it is to keep up with the increasing demand for care services. Skills for Care data shows care workers who receive more training opportunities have lower turnover. These organisations also tended to perform better during Care Quality Commission (CQC) inspections.

The organisation also wants to use this campaign to focus on some of the recent changes to the sector’s learning and development landscape, such as the new Level 2 Adult Social Care Certificate Qualification, the ongoing development of the Care Workforce Pathway and how to access funding in 2025 through the Learning and Development Support Scheme.

The campaign will offer a wealth of information, articles and resources designed for everyone working in social care, from care workers to registered managers, nurses, social workers, individual employers, personal assistants and more. You can follow the campaign and join in on discussions on social media using #KeepLearning. Visit Skills for Care's ‘Learning and development matters’ landing page to find out more.

In other news, Care Management Matters (CMM) is thrilled to have announced the finalists for the Markel 3rd Sector Care Awards 2025.