Straight Talk

Helen Cook, Managing Director at Personal Care Specialists, leads a partnership calling for urgent reform to the homecare system against the backdrop of the upcoming general election.

Golden opportunity

As the UK approaches a general election, the sector stands at a critical crossroad. Prolonged Government neglect and underfunding, coupled with recent systemic failures and pressing issues, have brought us to this pivotal moment.

Alongside leaders from Alpha Care Services, A&A Homecare and AliMo Care, I, as Managing Director at Personal Care Specialists, am calling for urgent and comprehensive reforms to create a sustainable and equitable homecare system that ensures high-quality care for the most vulnerable.

Feeling the pinch

Financial pressures are a significant concern. Local authorities often delay payments, sometimes taking up to 60 days, which creates cash flow problems, especially for smaller agencies like ours. Chronic underfunding leaves local authorities struggling to support providers, pushing financial burdens onto agencies and making it tough to deliver high-quality care and pay staff on time.

Unfortunately, we have determined that minimal funding increases from local authorities are not matching rising wages, putting extra strain on finances and staff morale. Despite evidence against it, the practice of commissioning 15-minute calls persists, exacerbating the situation.

Recruitment poses another huge challenge. Low wages, high job demands, poor industry perception and the impacts of Brexit make attracting and retaining staff difficult. Financial discrepancies, where councils fail to match necessary wage increases, push many care agencies toward financial crises.

Welfare under the spotlight

An additional alarming issue is the exploitation of overseas workers. Local authorities often accept the lowest bids for care contracts, leading to compromised care quality. The reliance on migrant workers, coupled with recruitment challenges, subjects them to substandard working conditions, raising serious concerns about potential modern slavery within the sector.

Moreover, the Care Quality Commission (CQC) has been criticised for quickly granting licences to unproven care providers to sponsor workers from abroad without thorough checks. This leads to an oversaturated market, increased operational costs and some providers being forced to close.

Pull of the private sector

The financial and operational challenges threaten the survival of smaller providers, pushing them to either close or move towards the competitive private adult domiciliary homecare sector. This shift demands significant investment in brand awareness to compete with larger national providers.

With the lowering of financial thresholds for state support and chronic underfunding, there is a real risk of reducing community-focused homecare services. This impacts the quality and variety of care available, especially for those needing personalised care solutions. New CQC adult social care assessments impose significant strain on resource-limited local authorities and providers. More support is required to manage these new standards effectively.

Systemic vulnerabilities

Local councils are increasingly subcontracting care to personal assistants (PAs) who are not regulated by the CQC. This practice leads to inconsistent care standards and increased safety risks, compromising care quality. Stringent regulatory scrutiny for all care providers, including subcontracted PAs, is essential.

These challenges and Government failings result in a lack of choice for people drawing on care and support and the potential for compromised care quality. In addition, the system’s complexity and difficulty in raising complaints about inferior care leave many feeling powerless. Lastly, a lack of visibility for smaller providers means numerous people are unaware of the full range of care and support options available to them.

A unified voice

As a collective, my colleagues and I advocate for reforms that ensure timely payments, better support for unpaid carers and a sustainable funding model that prioritises the wellbeing of people drawing on care and support over financial metrics. Preventing the collapse of the fragile system is more urgent than ever.

The upcoming general election is a crucial opportunity for policymakers to rethink and revamp how social care is funded and managed. Without significant changes in the immediate future, the sustainability of compassionate, dignified and person-centred care is at serious risk.

A collaborative approach to reform, engaging all stakeholders to rebuild a fair, equitable and capable social care system is needed. My colleagues and I hope that the election will spur the next Government to prioritise and implement these much-needed reforms.


What are your experiences of the issues described in this column? How would you address them? Leave a comment on this article or join the conversation to share your thoughts.

Helen Cook is Managing Director at Personal Care Specialists.

Email: [email protected]  Linkedin: Helen Cook

About Helen Cook

Helen has over 28 years of experience in the care industry, beginning her journey as a carer and navigating her career through roles within different home care agencies. In 2013, she launched Personal Care Specialists, a family-owned agency dedicated to providing compassionate home care with a mission to always been to prioritise the wellbeing of people drawing on care and support.

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